Evaluation Question 4

 1. Do you think new technology actually had too much of a say in your production work. - did the technology avalaible determine what you created ? or do you think you controlled the technology skilfully to do the exactly what they wanted to do ?
-I don't think the technology you have available does determine what you produce, for example the video camera i used which was a sony DV , didn't produce good quality video clips but at the editing stage i was able to use colour corrector on sony vegas and made the video more bright and vibrant and also added some contrast , So that my video could match the chosen genre . Also if i had used a HD camera i think the video would have been better quality but again this can be improved during the editing stage.My products relied a lot on technology but it was a mixture of traditional technologies and new technologies.

2. What is the relationship between creativity and new media technology  ? how did it help or hinder your creativity to use all this technology ?
I think new media technology helps and improves creativity because it allows experimentation and this applied to me because i was able to try out a lot of different video affects and that did inspire and influence my creativity.

3. how have you used Media 2.0 technologies to push your work into new directions .
Most of my project is driven by using web 2.0 technologies such as using YouTube to upload my draft videos and focus groups and then embedding them onto my blog or sharing onto my facebook page. Using YouTube i was also able to contact the artist when i was asking for permission to use her music.the social networking sites such as facebook and skype helped me interact with my target audience, i was able to ask them for feedback and it was an easy and free way to connect with my target audience and i could also respond to audience suggestions and comments. The audiences involvement in my project was critical because it helped me understand how to improve my products and they weren't Just passively accepting what i was showing them they are actively shaping my music video and print products. One of the most usefull web 2.0 sites i used was slide share , it allowed me to post presentation onto my blog , which i couldn't directly upload myself because of HTML .