Straight away we can pick out who the hero/ lead performer is in the music video , as she has more screen time and a lot of establishing close up shots,

The video follows a lot of genre conventions like that the lead performer / character always has a love interest , this is connected to their audiences , because RnB's target audience is in the 18-25 age group and this is the age where relationships are really important. So the idea for the video is quiet redundant; the setting which is the bedroom , the costume and the editing , it was all just predictable and is common in RnB.
The enigma code applies to the music video because some scenes are very intriguing and we want to know 'why ? , and how to solve it' i.e when our hero is swimming/ floating in the water while wearing a wedding dress.Trey songz - heart attack.
the video shows credits at the start of the video; producer , name of artist , name of actress , title of the song. This is intertextuality because showing the credits at the start is usually found in movies but is now getting common in music videos too .
The video follows propp. the video contains our hero , who is also the lead perfomer and main character , again this is shown through the amount of screen time , he has comapre to the other people in the video . The video also has the princes who is the price to the hero.
The video also follows some of barthes , different codes.
The enigma code- the scene starts when he is in hospital covered in bandage and is hurt and the editing matches his failing heat beat - this keeps the audience intrigued because we want to know more like what happen ?
The cultural code : we see him strapped to a machine and in bandages so naturally we assume he is in hospital.the video also follows some of todorov's theory.
original equilibrium - we start at the hospital
disruption- the car crash
recognition - his body shaking when he realises.
and then we are back to the hospital which is the original equilibrium .
Mariah Carey Touch my body.
The video follows andrew goodwins theory
- there is a relationship between visuals and lyrics
- there is a relationship between visuals and music- the movement (every time her heels hit the ground the beat drops)and the dancing
-Music video demonstrated genre characteristics- having the hero and the price
-frequent to notion of looking - voyeuristic treament on the body , the camera tilts up and down to show the artists body in a very seductive manner.- intertexual reference.
the video also follows some of Todorov's theory
original equilibrium - The male character fixing her computer
disruption - Imagining himself with her in her bedroom
original equilibrium restored - lead character interrupting his day dream byt talking
My Music video
Doing this research made me think about what i would use for my own music video . From the analysis i realized that all the videos didn't just follow one theory but they were a mixture of all and that's what I'm planning for mine . the most interesting theory is for me, which I'm going to incorporate into my music video is Andrew Goodwin's theory and its very common and a bit redundant in RnB




Which of these ideas are you going to use for your own music video and why.
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